An in-depth look at how Torch Digital Labs helped Foothill PMS, a medical billing and coding company in California, transform their messaging and update their website.
Foothill had not updated their website in years, and it was time to grow.
Foothill Practice Management Solutions has been in business for years, helping private practices maximize their reimbursements by providing expert billing and coding so their staff could focus on their patients. It had been years since they had made any updates to their website so it was feeling stale and as they looked to grow in 2023, they needed help revamping their messaging and implementing it on a new website.
Messaging and Design
Torch's Consultation Process
Torch's consultative approach to Foothill's messaging started with spending time with the owners to understand the business, their value propositions, and their values. Torch used their branding process to define both the message and visual design of the site, including reviewing keywords and doing competitor research.
Since Foothill had an established visual design that matched their brand, laying out the website went quickly since the messaging structure was in place already.
It was determined early on that Wix/EditorX would be the right platform for Foothill to manage their site and take advantage of some of the marketing tools included in the platform. Being able to easily update the blog as a part of their content marketing strategy was a huge selling point.