An increasing number of users prefer to use voice assistants to find information instead of typing search queries when on mobile devices. This doesn’t come as a surprise considering that on-the-go users have little time to think about exactly what they are looking for the way you might sitting in front of a desktop computer searching on Google. Instead, they may simply ask their phone what’s good around them or any nearby sights worth visiting.
With this in mind, here are crucial factors you need to know about voice search optimization for your website content:
1. Local Search Results
Local results still make up the majority of search results, but voice search has increased the need for optimized local search. Whether you’re in a touristy location and ask for nearby attractions, or you need a neighborhood spot for lunch, local search results are crucial.
Make sure your location is listed on your website. Additionally, get listed in Google Business and social media sites to ensure you show up in those searches.
2. Key Questions
As voice search is still new, there are many unknowns about the optimal way to optimize for it. To start, it’s important to identify the key questions people ask when they are out and about and might be searching for your business, such as “Where is the nearest coffee shop?” or “Can you recommend a good restaurant for lunch?”
Consider if these questions are answered on your website. Think about what you search for when you are in a location you are not familiar with.
3. Long-Tail Keywords
Long-tail keywords, which are variations of keywords that include a specific, longer string of words, tend to generate less traffic with traditional keyword optimization. However, voice search may change this. As voice allows users to ask for more specific information users may look to voice search to generate more targeted, long-tail keyword searches.
As you think about what questions your customers might be asking their phones, think about how they are asking it and if you have included those keywords into your content.
4. Conversational Language and Idioms
Voice search often takes the form of a conversation, which means that users are more likely to ask for products or services conversationally. keep speech patterns and idioms in mind, such as “Which coffee shop is closest to me?” or “Do you know of a good place for lunch near here?”
When doing keyword research, it’s important to look at words used in conversational language and even incorporate them into your content.
5. Structured FAQ Page
While conversational language is the primary way to engage in voice search, search results are still largely driven by structured content on the websites. This means that a FAQ page is an important area to create, optimize, and use as a base for voice search.
As you review your site make sure you thoughtfully review your FAQ page and even consider adding new questions targeting voice search questions.
As voice search becomes more popular, it’s more important than ever to consider the user experience on your own website. How can you provide users with the best experience possible and ensure you get found as they search for you via voice? While there isn’t an exact formula for success yet, there are many aspects to consider and voice search optimization is just one piece of the puzzle.
You need online digital strategies to have your website optimized for voice search. Torch Digital Labs helps businesses achieve their digital goals through our tools. Get started with us!
