Top 5 Ways to Enhance Your Small Business' Local SEO in 2022
Your competitors want to be the first search result that clients see when looking for key terms in their search engine. However, how Google ranks these results remains a secret but SEO agencies and services can help you uncover a few methods for improving your Google rankings.
It's critical to stay current with Google's algorithm because it's always changing. This article has been updated to look ahead and give you some recommendations on how to improve your Google ranking in 2022.
Get Started with Google My Business
When it comes to local search results on Google, the most crucial thing you can do is register a Google My Business account.
You'll be able to provide your company's NAP (Name, Address, and Phone Number) once you've completed this procedure. After that, Google will contact you or send you a postcard to validate your address. Google will be able to index this material once it is complete.
After that, your company will appear in Google Maps and the SERP (Search Engine Results Page). If you want to dominate local SEO, another piece of advice is to make sure your information is constantly updated. Start building your Business Profile here.
Optimize Your URLs and Tags
Optimizing your URLs, title tags, and meta descriptions are standard for local SEO. However, they are some of the most commonly overlooked ways to appear on SERP and this could be your advantage over your competitors.
Another important local ranking factor is to add the area, city, district, and other target keywords in those fields. When Google indexes this data, you'll have a better chance of appearing for terms specific to your location in search results.
Utilize Business Directories on Other Platforms
You may list your company's name, address, phone number, and website in other directories. Facebook, Yelp, Foursquare, MapQuest, TripAdvisor, and Bing are some of the other online directories where you should consider putting your company information on so that potential customers on those platforms can find you.
Placing your business's NAP into various online platforms will also connect those sites and Google, enhancing your local search ranking position (SERP).
Now, Google's algorithm has evolved, and all links from other directories are no longer treated equally but web directories have some influence on local business solutions for your rankings. They also boost your company's credibility and bring traffic to your website from other sources like we said so it’s worth the extra effort to get listed there.
Use Terms Like "Districts" and "Neighborhoods" To Your Advantage
If you are a local company owner, you and your clients are likely to employ words specific to your city, region, or neighborhood. You may do keyword research using this information using programs like Google's Keyword Planner, Ahrefs, and SEMRush, which will catch additional terms particular to your location.
This has a lot of benefits since you'll be able to rank higher in local searches for your customers. Include references to streets, parks, neighborhoods, local activities, and other community themes in your article or blog.
In another article we wrote, we talked about how the rise of voice search will make having these kinds of key words included in your site vital for customers to find you.
Cultivate Positive Feedback from Your Customers
Although it should go without saying, asking for feedback from your customers is incredibly valuable to your business. Not only can you showcase how well you treat your customers, but positive reviews on Google, Facebook, Yelp, and Foursquare will only help to increase your Google My Business exposure.
Consider this: when a potential customer searches for your local product or service, Google prioritizes higher-rated results over others in the search results. Requesting and receiving positive feedback through these sites ALSO boosts your SERP ranking.